A conference "CRM - a solution to support sales and customer service" took place this past Tuesday (September 25) in the Banking and Financial Centre "Nowy Świat" under the auspices of the Institute of Organization and Management in Industry "ORGMASZ". During the meeting, the limited benefits of implementing CRM solutions for sales and customer service were presented. CRM integrates the activities of marketing, sales and service, brings together all the components of the process of interaction with the consumer, which is the most important element of a modern enterprise.
As part of Tuesday's conference at the Centre for Banking - Finance, lectures were given by Dorota Chmurska, independent expert: "The use of CRM to increase sales - opportunities and challenges on the basis of experience from the financial industry" Grzegorz Turniak, President of BNI Poland: "Talent Management" Michał Kluska, Grzegorz Wanio, Olesiński & Partners Law Firm, "Protection of personal data in CRM systems" Piotr T. Ruta, trainer, consultant, advisor, negotiator, a professor at the Higher School of Banking in Poznan: "Techniques of sales and relationship management with clients with different types of personality" and Przemysław Tomczyk, a doctoral student in the Department of Customer Value Management Institute SGH "Analysis of the customer as a method of creating a value. Case Study"
During the conference "CRM - a solution to support sales and customer service" its technology solutions were presented by SaaS Solution, Veracomp, Jabra, More7.