Two systems will be discussed on the meeting. First of them – ERP – is planning of resources in a business. It is composed of smaller modules that create the totality, however, they function independently. They include e.g. warehouse, accountancy, finances and management of deliveries systems. The second one – CRM – is management of relations with a customer. It enables organization of tasks to sale and marketing teams. Moreover, it also enables collection of data in the base – giving them a status or kind of a contact.
Subject area of the conference:
I. ERP – platform for development – many shades of ERP:
1. Development of company and enhancement of efficiency:
- support of crucial business processes
- optimization of resources use
- finances and human resources management
- marketing, sale and service management
- circulation of documents
- production and supply management
- transport, logistics and warehouse management
2. Availability and security – new possibilities and functionality of ERP
- necessity or fashion – mobile system ERP
- efficiently and effectively – ERP in the cloud
3. How to do it? – that is success of implementation
II. CRM – integral part of the system. Challenges for CRM:
1. Effective communication – application and possibilities of CRM system
- maintenance and automation of relations with a customer / contractor (communication, automation, analysis)
- optimization of marketing activities – forecasting and key decisions
- automation of sale and services
- automation of financial transactions
- customer profiling
- reporting, analysis and control
- CRM and knowledge management
2. Functionality and security
- availability of information – mobile CRM
- efficiently and effectively – CRM in the cloud
3. How to do it? – that is success of implementation and integration
We invite to a free participation in the event:
ERP session:
- management board and people responsible for development, innovation and organization in a company
- people responsible for selection, purchase and implementation of new systems and technologies
- chairmen for production, development, investments, infrastructure
- operational senior staff of production and technical departments
- people responsible for planning of production, heads of maintenance staff, engineers, technologists, experts for quality management
- managers who take part in determination of shapes of processes, people responsible for defining of games plans in organizations, IT managers
- representatives of institutions and enterprises interested in increase of efficiency in their companies
CRM session:
- representatives of management board, chairmen and heads managing such departments as marketing, sale, commercial, IT, BOK
- people responsible for internal communication in a company
Registration on the event is possible through the entry form.
More information is available on the website: http://successpoint.pl/technologie-erp-crm