Brands, firms and stock-listed companies from building sector for the second time will have a chance to participate in PremiumBrand survey and contend for the title of Marka Wysokiej Reputacji. Participants may obtain independent references concerning reliable research carried out by professional institutions. The project aims at supporting brands with good reputation.
The survey, conducted among 100 owners and managers of wholesales, building depots and specialist shops, leads to estimating the so-called reputation rate. It is created on the basis of instructions, which include i.a. product's durability and functionality, along with the fact whether a brand is recommendable and the product worth its price. CATI method will be applied for the research. The title of Marka Wysokiej Reputacji PremiumBrand 2013 will be obtained by brands, which will collect more than 60 out of 100 points. They will also receive promotion emblem and a laureate packet. These prizes will be officially awarded during award ceremony.
In the last edition of the program, the winner of the prestigious title Marka Wysokiej Reputacji was a well-known brand from construction and technical insulations.
Companies willing to participate in the project are obliged to fill in a written form for brands by the 29th March 2013, till 3:30 p.m. The research will be made in April, and its results will be announced during an official gala in Warsaw on the 20th June 2013.
A good reputation among clients is decisive for brand's general reputation. PremiumBrand program allows to obtain independent research, whose results are not dictated by subjective opinions of jurors.
More can be found ar www.premiumbrand.pl.