Office vs. Employer’s Image

|
Office design - Nowy Styl Group
Office is more and more frequently treated as a tool used for building the image of an attractive employer. It is a perfect element of external communication with potential employees.

 

How to maintain experts in your company?

 

Except for seeking new talented people, it is also important to maintain the already hired employees, who are valuable to a company. It is a role of internal Employer Branding. Numerous tactics are used for that purpose. One of them is investment in office design. Not only does an attractive work place help to maintain the already hired employees but it also contributes to effectiveness of their work. Costs incurred for office design bring benefits in both the short-term and the long-term perspective. Convenient and safe office space contributes to less health problems and thus less absence at work. According to the conducted research, properly designed office is a source of 25 per cent of satisfaction among hired people and it has a real impact on their efficiency, respectively by 5 per cent for single physical persons and 11 per cent for teams2 – explains Tomasz Pater. A well-designed office is a sign that a given company invests in their employees.

 

The modern labour market places high demands on offices as they have become a tool of Employer Branding. They are used for building the image of a given company, for supporting their strategy, etc. Office space plays a significant role in the recruitment process, attracting the best qualified candidates. Not only does an inspiring and innovative office help in maintaining talented employees but it also prevents from rotation.

 

1 TalentCulture.com. (2014). How To Improve Work Culture (And Avoid Staff Burnouts).

2 Statistics found in the “Impact of Office Design on Business Performance” by the British Council for Offices.

  • 1
  • 2

1.0
Tags:
Be the first to comment